What attracted you both to this business and how did you get started?
Ellen: I started selling real estate in 1978. Prior to that I was a Registered Nurse. I found I loved helping people make decisions about their lifestyle, and even though it meant living on straight commission income, I carved out a life that actually was more rewarding for me.
Krista: Before I was in real estate, I worked as an investment accountant. I find it so rewarding to be able to help people through the biggest purchase or sale of their lives, and to be rewarded with success based on how hard I work.
You both had established real estate careers individually before you decided to work together as a team. What was the motivation behind joining forces?
Ellen: I recognized Krista as a leader. She was super accomplished in her own business and had the same caring style that I have towards my clients. I could not have chosen anyone else that I can depend on to give the exact same level of service I do.
Krista: It’s extremely difficult to take holidays when you are in this business – even just a day off ! I covered for Ellen one winter while she was away, and our methods were so well-aligned that we decided to continue the partnership. We both always want to provide the best service for our clients, and having access to both of us ensures that at all times.
What is it that makes you so passionate about what you do?
Ellen: The fun of knowing the market so well, that it makes it so much easier to work with clients. After listing and selling in this area for 43 years, once you get to know what your client wants, we know where to go to find it.
Krista: The satisfaction of guiding people through such a big decision. It can be very stressful, and there are so many items that people don’t consider simply because they’re not involved with this every day.
Is there a particular area you specialize in, either in terms of neighbourhoods, or types of homes, or perhaps the type of clients you like to work with?
We sell all types of homes, as well as new builds and condos. We mainly work the Hamilton area, especially Ancaster and Dundas. We buy and sell for families, their children, their parents and estates in all price ranges.
You are recognized as top performers with Royal LePage. In such a competitive market, with so many realtors, what do you offer your clients that you think makes a difference and contributes to your success?
Experience, caring about our clients’ investment. We offer what each client needs, including movers, stagers, estate sale organizers or things as simple as packing boxes. We give people time to get their homes ready so they feel comfortable listing. We also make sure we listen to our buyers and sellers. Each day needs may change. This is all about our clients, not us. That is what creates success.
